As a leader, you are constantly being judged.
The question to ask yourself is... are you being intentional in influencing how people see you or are you leaving it up to chance?
The psychologist Edward Jones characterized self-presentation as a social influence strategy.
The idea is that it can be an intentional strategy that you can use to increase the likelihood of getting what you want by influencing others to respond to you in a certain way as a result of how you present yourself.
Such factors as how you carry yourself, how you dress, and how effectively you communicate all play a part.
How do you wish to come across?