How to Make a Statistic Stick: During Your Next Presentation
During one of my workshops, a participant asked if I had a strategy to help them remember and get across important statistics.
Here's what to do:
Use an Index card... and bring attention to the fact that you wrote it down!
This strategy does two things:
1) Ensures you remember the stat and get it right.
2) Creates a powerful optic that will help ensure people pay attention to the statistic
Here are the steps:
1. Write the statistic on an index card and put it in your pocket
2. Bring attention to the fact that because the statistic is so important, you want to be 100% sure you get it right so you wrote it down
3. Give the source of the statistic as this adds social proof and validation.
4. Pause after you read the statistic and look at different people
5. State what you want them to do. Say something like "Let that sync in for a moment."
6. Then put the statistic into a perspective that makes the statistic even relatable to them