Match your Powerpoint slide images to your audience

Creating presentations that resonate with your audience is no simple task.

One strategy you can use to increase the “stickiness” of your message is to strategically include images in your slides that reflect attributes of the audience you are addressing

The two examples in this image reflect the same information, however, the audience’s are completely different.

The first image was used in a training session for predominantly early-career Indian IT professionals, and the second was for a group of more seasoned corporate business professionals.

Strategically selecting the images to reflect attributes of your audience is a powerful way to show your audience that you are talking to them.

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