Solve your audience's problems

Most people don’t want to hear you talk about how amazing you and your product are.

Nor do they want to hear you go on and on ad nauseam about all your awards and titles, and all the features and benefits your product has.

What they want is a solution to a problem they have.

So, the next time you find yourself preparing to give a talk, sales pitch, or presentation, ensure that you are not just talking about yourself and the features of your product, but rather how you and what you offer can solve THEIR problems.

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