Stop "Shoud-ing" on your audience!


The next time you’re asked to give a talk or interview, consider switching your wording from “you should be doing X” to “I challenge you to do X”.


This simple change in phrasing can make the difference between your audience pushing back against your suggested actions, to being receptive to adopting them.


The idea behind this is simply that most adults don’t like to be told what to do. By “challenging them” you give them the choice to act or not.


Here is an example.


“You should eat 25% more vegetables at each meal.”


“I challenge you to eat 25% more vegetables at each meal”

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