The Best Trainings Are Both Engineered for Function—and Designed for Human Experience

Before I became a facilitator, I co-invented a fitness product and spent 9 years bringing it to market.

That experience taught me something I never forgot:

Great products need both function and feel.

They needed a balance of mechanical engineering (function) and industrial design (feel).

The former is critical to make the product work and function correctly, and the latter - is to ensure that the end-user has a great experience. If you focus on one without the other you either have a product that functions amazingly but doesn't stick, or you have a beautiful one - but doesn't achieve a desired outcome.

Building learning experiences is much the same in that you need both.

The mechanical engineering is the structure and content development, and the industrial design is the user experience and engaging delivery.

So when designing programs, think like a mechanical engineer to ensure it works and has a strong structure, then think like a designer to rehearse, refine, and humanize it.

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